Youtube might look to be free but it is primarily an advertising driven business (where it places pre-roll and mid-roll ads on videos) which has an affiliate component to it (video creators are paid based on the number of views garnered by their channel). Apart...
It is crucial for students to be present on LinkedIn as that is the best B2B platform available for networking and is the most trusted. LinkedIn has multiple sections to showcase personal and professional expertise along-with testimonials and skill endorsement features. It is a strong...
Although multiple segregated tutorials, videos and sites are available in Digital Marketing there has been a gap in terms of a structured Indian textbook for students to understand all digital marketing concepts at one place. Fundamentals of Digital Marketing (www.FODM.in) is one of the first...
Great to see Venkatesh that you found me responsive on that front as I believe it is crucial! E-mails according to me are core to business operations today. There is a big difference between formal and informal channels of communication and both are crucial in...
Affiliate marketing is all about intermediates supporting sales of another brand/platform for which they get a cut in-return from the final consumer transaction. Affiliate marketing is quite a popular concept amongst E-commerce players (like Flipkart, Amazon, ShopClues, Makemytrip, etc) which have structured affiliate programs to...
Very Interesting question with multiple angles. Marketing techniques and tactics are generally not aimed at manipulating customers. While 3-4 years back there emerged a slew of companies which were tried to game SEO, Google has constantly strived to keep them in check with multiple and...
Completely True! Digital Marketing was born out of a need for not just mass branding, but mass penetration at much cheaper costs. With costs of a broadcast campaign going into lakhs, both large MNCs and small brands were on the look-out for inexpensive channels where they...
As also shared in my text in Chapter 2 on ‘Digital Marketing Models Creation’, there are six ‘Digital Value’ elements which differentiate digital marketing and provide benefits to consumers. These include: Convenience:Online availability and real-time accessibility Variety:Access to multiple and long-tail options not easily available...
Of Course! Not that it will or will not, but it should co-exist. And there are reasons behind it. However much we see marketing moving online, it is not just about where the brand is sold, but also about where it is seen, felt and...
With India taking the first baby steps in digital marketing around 1995, we have come a long way in now having global entrepreneurs impacting the space through multiple digital products, platforms and services. Among many others the 3 biggest impacts according to me have been: ...