Q. While watching videos on You Tube, one often encounters ads that are damn irritating. Invariably, you end up using the “Skip Ad” button. I feel this is the other side of digital marketing – a “push” based aggressive approach instead of a “pull” based approach. Why do some companies insist on deploying such marketing tactics knowing full well that it can turn out to be counterproductive ?
This again relates to my earlier answer on paid vs organic marketing. With digital marketing prominently in the hands of a few top platforms, whose main objective is revenue, this ‘push based’ approach is increasingly becoming a challenge where the platforms need to earn and...
27 December, 2019
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