Four in 10 marketing job openings now call for digital marketing skills, and the number of postings calling for digital skills has nearly doubled in the last five years. There were 174,141 postings calling for digital marketing skills in 2016, or 39% of the 443,440...
Digital Marketing’ has surfaced as the top opportunity for marketers in recent times. Success though has been debatable. How long can individuals, entrepreneurs or even corporates establish a digital presence with outmoded marketing strategies and frameworks? It is about time digital marketing is viewed with...
This book on Fundamentals of Digital Marketing comprises insights gained from my years of corporate work experience and industry interactions with clients/workmates across multiple sectors, domains and geographies, which I have aimed to transform into practical and actionable frameworks and models. The title has...