Digital Marketing strategy frameworks are key to defining, organizing and executing integrated digital marketing activities. Any Digital marketing framework is the combination of when how and where digital marketing should be deployed across any business problem. While multiple institutes, associations, book writers have developed custom...
The main purpose of a ‘Digital Marketing Framework’ is to guide all digital marketing investments including channels, budget allocation, tools/platforms, etc. Traditionally ‘Marketing Frameworks’ were helpful in guiding offline marketing planning and execution. But as digital marketing channels became more widespread, they started consuming offline...
The core of any marketing activity is to ascertain a customer who has a specific need and is looking to a solution to meet that need. That solution could be a product, a service, a piece of information and even an online advice forum. Meeting...
The importance of Digital marketing overview can be overstated as today digital marketing has become indispensable for almost all types of businesses, organizations and if we dare say to even individuals. There is not a day today when each of us at a personal, professional or...
Before we get into understanding Digital Marketing funnels, it is important to understand the difference between the concepts of Digital Media and Digital Marketing which sometimes used are used interchangeably but are distinct from each other. Digital marketing typically refers to the electronic channels through...
As seen in the blog on Stakeholder Based- Digital Transformation Model, the extent of technologies and collaborations across Digital Marketing are much more pronounced than all the other E-models put together which outlines the essential difference and its rising prominence. The meaning of Digital Marketing The definition...
The growth of online marketing and the proliferation of new media platforms and communication channels have led to the evolution of marketing to its present form most commonly known as Digital Marketing. Digital Transformation on the lines on the Porter Value Chain concept would include consumer...
The rapid rise of internet and its effects on business at large can only be appreciated once we understand the influence, extent and impact of multiple technologies at a business value chain level. A value chain is a chain of activities that a firm operating...
To appreciate the evolution of marketing through its history, we need to first understand the key difference between traditional marketing and digital marketing and how marketing as a discipline was applied in a traditional sense to its digital avatar. The classic definition of marketing according...
The challenge of Digital Marketing Digital marketing is all about the challenge of balancing both the sides of the marketing tightrope while walking on it real-time. On one side lies any marketer’s owned media (websites, apps, social media pages) while the other represents the ever-changing demands...