Q. What Does a career in digital marketing involved?

27 Dec Q. What Does a career in digital marketing involved?

Management as a study and marketing as a profession have always fascinated me since my college days. The mechanics behind positioning a brand, creating a market where none exists and delivering real value to customer (during and post -product purchase) are aspects which glued me to this field. I was quite lucky to be in the Media-Marketing vertical at Cognizant, which exposed me to the best digital marketing implementation projects across the globe. Publishing companies (due to low print readership) had already started to decline since the turn of the 21^st century and they have been the first ones to move to digital platforms. Due to this fact, adoption towards digital media and marketing has been the highest in the media industry and this exposure is what kept adding to my skill across multiple digital marketing streams and platforms.