Q. What are the main benefits of digital marketing for a business ? - FODM
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Q. What are the main benefits of digital marketing for a business ?

27 Dec Q. What are the main benefits of digital marketing for a business ?

Posted at 06:46h in by
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As also shared in my text in Chapter 2 on ‘Digital Marketing Models Creation’, there are six ‘Digital Value’ elements which differentiate digital marketing and provide benefits to consumers. These include:

  1. Convenience:Online availability and real-time accessibility
  2. Variety:Access to multiple and long-tail options not easily available offline
  3. Cost:Provision of lowest price-point per-unit sale due to reduced intermediaries
  4.  Aesthetics:Design led presentation/branding features which are more compelling
  5. Communication:Interactivity and engaging usage of content for each customer step
  6. Customization:Ability to personalize each offering uniquely for specific needs
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