Q. How should digital marketing be taught in classrooms? Your ideas will be appreciated.

27 Dec Q. How should digital marketing be taught in classrooms? Your ideas will be appreciated.

Digital Marketing as a subject need to have a strong mix of both theoretical and technical aspects. Without a sound understanding of the basics of marketing, digital platforms and channel types, we cannot move ahead in the first place. According to me following are the 4 key pillars for digital marketing teaching:

1. Understanding Digital Marketing Fundamentals: It is essential to both follow a structured text (like Fundamentals of Digital Marketing) along-with executing certifications from top platforms (most of which are free) including Google (Digital Garage, Analytics, etc), Hubspot (Inbound, Email, Content), Search Engine Marketing (Google, Bing, Moz), Social Media Marketing (Facebook, Twitter, Linkedin), Video Marketing (Youtube), among others.
2. Knowledge of Tools and Platforms: Apart from learning the basics, it is also important to have worked on few of the top industry tools in each area including MailChimp/Aweber (Email marketing), Hootsuite/Buffer (Social Media Scheduling), Canva (Design), Google Analytics (Analytics), etc.
3. Hands-On Implementation: Also it is very important to execute structured exercises in digital marketing including:
4. Developing owned platforms (Eg: Blog or One-Page Responsive Site)
5. Social Media Presence (Facebook, Linkedin, Twitter Presence)
6. Executing Email Campaigns (start with Mailchimp)
7. Social Media Posting (start with Hootsuite)
8. Blog/Site Analytics and SEO (Google Analytics and Google Search Console)
9. Developing Reports (start with Simply Measured)
10. d)Following top websites/RSS Feeds/Google Alerts: Top DM websites to follow include- Moz (SEO), Search Engine Journal (Search), Social Media Examiner (Social); Econsultancy (Digital Marketing Reports), IAB (Advertising), CMI (content), etc.