Of Course! Not that it will or will not, but it should co-exist. And there are reasons behind it. However much we see marketing moving online, it is not just about where the brand is sold, but also about where it is seen, felt and...
With India taking the first baby steps in digital marketing around 1995, we have come a long way in now having global entrepreneurs impacting the space through multiple digital products, platforms and services. Among many others the 3 biggest impacts according to me have been: ...
Management as a study and marketing as a profession have always fascinated me since my college days. The mechanics behind positioning a brand, creating a market where none exists and delivering real value to customer (during and post -product purchase) are aspects which glued me...