Q. Tell us something about your book which (I believe) has been a best seller in the market.

27 Dec Q. Tell us something about your book which (I believe) has been a best seller in the market.

Although multiple segregated tutorials, videos and sites are available in Digital Marketing there has been a gap in terms of a structured Indian textbook for students to understand all digital marketing concepts at one place. Fundamentals of Digital Marketing (www.FODM.in) is one of the first comprehensive digital marketing texts which covers this gap for the Indian market. The title has been authored with the aim to consolidate key digital marketing concepts from ground zero. The title:

1. Establishes a Five step integrated Digital Marketing Model: ASCOR (Assessment, Strategy, Channel and Communication, Operations and Refinement) which can be utilized by individuals, SMBs and large corporations alike
2. Provides a detailed orientation to Digital Transformation for any industry
3. Details concepts through topical Case Studies of Indian businesses
4. Includes Digital Application exercises on Indian brands
5. Devotes a complete section to Careers in digital marketing to help students understand how to build a career of their choice in this area

Hope that students will benefit immensely from this text and would encourage them to reach out to me for any clarifications.