Q. Could you throw some light on “affiliate marketing”? It will help our students.

27 Dec Q. Could you throw some light on “affiliate marketing”? It will help our students.

Affiliate marketing is all about intermediates supporting sales of another brand/platform for which they get a cut in-return from the final consumer transaction. Affiliate marketing is quite a popular concept amongst E-commerce players (like Flipkart, Amazon, ShopClues, Makemytrip, etc) which have structured affiliate programs to gather audiences for their website products and services. Based on the relevancy of audience and conversion rates, they have a pay-back program for their affiliates (with specified terms and conditions). Affiliates on the other hand, typically excel in vertical areas like travel, fashion and beauty, electronics, etc to provide leads to sites which can convert them into customers. There are also a lot of coupon based sites like Cashkaro which are act as affiliates. The most popular affiliate concept these days includes influencer marketing wherein a social media influencer on any topic gets paid to promote or use a brand in their social posts and gets paid in return. Affiliate marketing is a good way for any starter to earn decent income from digital marketing provide she/he knows their vertical/craft well and have a strong followership.