Q. Experts say that – digital marketing is a great leveler. Whether it is a large multinational or a start-up, digital marketing is easily accessible to all organisations. Your comments.

27 Dec Q. Experts say that – digital marketing is a great leveler. Whether it is a large multinational or a start-up, digital marketing is easily accessible to all organisations. Your comments.

Completely True!

Digital Marketing was born out of a need for not just mass branding, but mass penetration at much cheaper costs. With costs of a broadcast campaign going into lakhs, both large MNCs and small brands were on the look-out for inexpensive channels where they could control all the 4Ps and customize them the way they wanted for each of their target segments. This flexibility was never available to them earlier. So not just in terms of cost, but also in terms of targeted reach, channel flexibility and accessibility to the same audience, digital marketing provides options (at sometimes even one-tenth of the cost-like email marketing) than what offline media provides. We have already started witnessing the benefits of digital marketing with newer start-ups displacing traditional brands through their digital armory and expertise.